Specific Examples

Who is their core buyer? –how are they meeting market’s needs?

-          18-34 – mainly 18-24 year olds buy it

Has circulation dropped?

-          Yes by 14.3% to 29,020 (pressgazette.co.uk)

Traffic on website

Number of viewers - (12/12/2011)

Yesterday		5,258		+1,560
7 day		3,574		-211
1 month		3,697		+562
3 month	3,483		-132

Average Load Time for Nme.com

Slow (2.55 Seconds), 80% of sites are faster.

High Impact Search Queries for Nme.com

Query

Impact

1	youtube music videos	Medium
2	music videos	Medium
3	new music	Medium
4	rihanna	Low
5	rojadirecta	Low
6	nme radio	Low
7	straight from the vault	Low

Convergence – NME’s website – radio and magazine

Synergy – Apps – NME EXTRA, Radio app

Prosuming opportunities – ‘vote for the track of the year’ – website – prosumers can scroll over the number of stars they think each song deserves – can post these views onto facebook – mulit-platform – discuss views with fb friends – drives them to the website

Metal Hammer

Who is their core buyer? –how are they meeting market’s needs?

18-34 – mainly 18-24; males; with no children and some college experience

-          Mature dating.co.uk – audience are single with no children – can meet a new partner with same intersts

Has circulation dropped? – No – increased 0.1% 40,000

Traffic on website

Average Load Time for Metalhammer.co.uk

Average (1.466 Seconds), 52% of sites are faster.

Number of viewers (12/12/2011)

7 day	72,159	-23,957
1 month	82,079	+12,572
3 month	71,604	+3,544

High Impact Search Queries for Metalhammer.co.uk

Query

Impact

1	metal	High
2	hammer	High
3	metal hammer magazine	Medium
4	judas priest tour 2011	Medium
5	metal music	Medium
6	hammer magazine	Low
7	metal hammer uk	Low

Where Visitors Go on Metalhammer.co.uk

metalhammer.co.uk-  97.49%

spotlight.metalhammer.co.uk- 2.53%

7 day	02:14	-20%
1 month	02:21	-2%
3 month	02:19	-4%

Convergence – Hammer fest; the Hammer Heavy List; Which game are you most looking forward to in 2012?; Merchandise

Synergy – ask Jergin

Prosuming opportunities - ask Jergin, Which game are you most looking forward to in 2012?; Forum;