Friday, 30 December 2011

The Future of Magazines: First Real Video Ad in Print Magazine

Only does it for subscribers - would encourage people to subscribe - bring in more money
Another dimension to magazines - adapting with the times
CBS and Pepsi - tv times
Instead of magazines directing you to websites to see videos, the video is in the magazine itself - USP - brings in more customers

Companies could do this to combat the decrease in circulation
There is still a physical magazine, not a viral copy

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