What significance does the continuing development of digital media technology have for media institutions and audiences?

·         Intro -  developments in digital media

o   Previous compared to now – its impact

o   What’s happening now in the world of digital media?

·         Introduce IPC and Future PLC media

·         Explain how institutions (IPC and Future PLC) have progressed with web 2.0 – NMT’s - developments

o   examples – NME and Metal Hammer

·         Web 2.0

o   NMT’s – Developments – IPC  - NME – Multi-platform approach – synergy – shockwaves music awards – have won awards themselves

o   Future PLC

o   Covergence – consumers are now prosumers – Rupert Murdock quote – consumers needs are changing – constantly evolving to suit consumers needs

o   How are NME and Metal Hammer meeting their prosumer’s needs?

o   Social Networks – Twitter and Facebook – NME and Metal Hammer need to come up with a USP to keep on selling their product

o   Globalisation – how both companies have evolved

o   Available to access on tablets, phones etc – your response is rapid – companies are allowing instant access

o   Brand loyalty – creates a connection with their audience so they will come back for more

·         Stats of mag circulation – has this dropped – web 2.0/NMT’s – advantages and disadvantages

·         Printing an actual magazine – expensive and out of date earlier – NME are constantly updating their website

·         Prosumers create UGC

o   Prosumers are now making fanzines because of technology developments – competition to NME and Metal Hammer – ‘unbiast’ view