To succeed
- Case study on two music magazines published by two institutions within the contemporary magazine industry and distributed in the UK
- Focus on how the magazine is produced, distributed (pro-mo, sold in print formant/ online), exhibited and consumed (subscribed)
o Advertising – major feature
Comparative case studies
- Need to look at main and niche magazine
o Mainstream – IPC Media – NME
o Niche – Future PLC – ‘METAL HAMMER’
Possible questions
- How important is technological convergence for institutions and audiences?
- With reference to your case study, consider how important interactivity is to media institutions
- What has been the impact of increased connectivity been on the media production, distribution and exhibition process?
o Given 9 possible questions in exams
The impact of changing media landscape, and the impact this is having on the magazine industry
Need to produce a creative presentation discussing what you believe to be the future of magazines
- Need to research in detail and come to your own conclusions using your findings
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