Terminology

Web 2.0 – what we know to be the internet now – two way communication between the sender and the receiver – important term and used in exam

·         Go onto social networking sites – talk to people

Prosumer

Combination of consumer and producer

·         With developments and advantages in technology it’s possible for everyone to be film producers and distributers (youtube) – we ask more and expect more from media texts

·         How doers NME and Metal Hammer allow audiences to be prosumers?

Convergence

Technological convergence – when multiple products come together to form one product with the advantages of all of them

·         NME Website – read articles from the physical mag (also converged onto the internet) and listen to NME radio station (multiplatform approach)

Media Convergence – old and new media intersect in such a way that the way in which media producer and media consumers interaction changes

·         Communities have been created on websites to share tips, stories, reviews and experiences of music and upload photographs. Consumers can become prosumers and actually be a part of the production of the magazine

Synergy

Interaction of two or more forces, where their combined effect is more powerful than the sum of their individual effects

·         Promotion if a sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate – films, soundtracks, or video games

·         NME Radio station/ sponsorship of festivals and events = synergised marketing

·         Advancement of technologies – allowed for greater synergy

o   NME Facebook and tweet updates and RSS feeds encourage listeners of the podcast – drives subscribers to their websites – website drives fans to the free information.                Links among all these activities become the synergy where activity in one area improves the entire experience

Viral marketing

A marketing technique aiming at reproducing ‘word of mouth’ - usually on the internet and through existing social networks

·         Signs - Schwepps

·         Texting and driving

Guerrilla Marketing

The use of unconventional and low cost marketing strategies to raise awareness of a product

-          Putting up wanted posters/ commissioning works of graffiti

-          Companies know that they need to be unique to catch consumers eyes

UGC

User Generated Content

Content that has been generated by the user/consumer

-          Music reviews, forums, vlogging, podcasting

USP

Unique Selling Point

Making a product different from a competitior/ another product in the same market, making it unique

PAD

Point Of Difference

Differentiating a product from another; maiking it unique; the actual way in which as product us different from another in the same market

-          The USP and perhaps the POD of NME compared to Matal Hammer is that they offer a multi-platform

UPB

Unique Percieved Benefit

What the consumer believes they will get from the product; what do the consumers believe they will agin/ benefit from using the product?

Could be linked to mainstream/ niche magazines; the community created through forums; therefor resulting in loyal customers

Loyal Consumers/ Brand Loyalty

Commitment to re-purchase the same brand/ the same magazine

                -Nme consumers are extremely loyal and trust the brand to be faithful th their needs

Proliferation

A rapid increase ikn the numbers if a certain types of product

Multi- platform

Series is a form of entertainment where the story is told over a range of media platforms – magazines, radio stations, videos, podcasts

Vertical Integration

Absorption of several firms into a single firm involved in all aspects of a products manufacture from raw material to distribution

-          Rock start games have become a vi company by buying developers they have previously worked with (DMA Design -> Rockstar North -> Angel Studios -> Rockstar San Fiego)

o   They have control over…