Jan 2009

Discuss the ways in which media products are produced to audiences, within a media ares which you have studied

Start with print -> digital technology -> NMT/ Impact of web 2.0 -> Impact on print production, distribution and circulation -> figures
                        -> Consumption -> print product - carry around mobile -> website -> go on computers -> now NMT - > iPad, iPhone, Androids -> portability -> media savvy audience - > need to target them -> web 2.0 allows this to happen -> who is their target audience - 18-24
                                                  Prosuming opportunities -> Vote for bands in NME awards - raise awareness -> makes the brand itself become friendly -> if you can physically go to the awards show -> it creates a lifestyle - > creates a community (music on its own did this) - > prosuming opportunities creates loyalty, so they come back (usesers gratification theory)
                                                                                        - Commenting
                                                                                        - Gloablisation - being able to speak to anyone anywhere at any time
                                                  Synergy -> Facebook/Twitter - uploading videos onto youtube/ email in with your band to get on their gig list -> drives people to their website
                                                  Convergence -> website - multi-platform - radio station on the website with Facebook and Twitter links - creates converegnce with other websites

Success? - are they marketing themselves well? how? NME praised for the content on their website - sourse of example

Future -> wired -> vertical intergration with their magazine and adobe
                               Two seperate ladders joining together to create a single product
          -> company magazine -> zapper app -> alows you to see the front cover as a video through this software

Competition-> USP/POD - Have them as they have won awards for this
                     -Twitter - joined them instead of competing - umbrella branding - company on youyr own - put up an umbrella underneath you - collect more companies - like branching
                    - Areas of music industry
Use NME as main - use Metal Hammer as a support - how it does the same things/ how it differs

Jan 2010

"Media production is dominated by the global insitutions, which sell their products and services to national audiences" To what extent do you agree with this statement?

Globalisation -> Digital technology -> NMT developments
                      > targeting for a national and better why? - NME = Mainstream - mass market
                                                                                     - MH= Niche - smaller share
                     -> Uses gratification theory ->
                      > Vertical intergration - brand extention - radio and TV - Facebook, Twitter - NME cONSTANTLY UPDATING THEIR BRAND
Proliferation -> loyalty -> USP
Competition-> USP/POD - Have them as they have won awards for this
                     -Twitter - joined them instead of competing - umbrella branding - company on youyr own - put up an umbrella underneath you - collect more companies - like branching
                    - Areas of music industry
                    - Prosumers -> fanzines - development of digital technology has created competition -> created by people for people -> Murdoch -> power of the consumer/ prosumers - meeting customer needs - if they don't tjhen they won't exist
                    - Synergy -> NME have music tents at festivals -> drives them to their brand -> reaches miore people
                                      Metal Hammer have Hammerfest -> smaller market -> reaches less people

Future of magazines
Bring in Murdoch

Uses and Gratifications theory – 5 reasons why we consumer media texts: Information/ education – Big Fat Gypsy Weddings; Entertainment –Eastenders ; Social Integration- I’m A Celeb; Personal Identity – Skins, Shameless

June 2010

What significance does the continuing develpoment of digital media technology have for media institutions and audiences?

NMT -> eclipsing the printed magazine -> audience -> techically savvy -> alexa.com 18-24 -> would use the internet and web 2.0

Make or break -> circulation figures -> MNE fell 14.3% to 29,020 in the first half of 2011

                                                              Metal Hammer increaded 0.1% to 40,000 " "

But NME Have David Bowe special edition on iPad - usp

Significant -> Adopting

                   Replace the print mediums

Continuing development of NME

Circulation - Proliferation -> competition -> fanzines/ prosumers - Wicks

                                              development

                                             Competition -> target audience and instant access _. Who are they? why are they so demmanding?

                                                                                                                             - conternt vs accessibility -convergence/ synergy - personal - if the page isn't loading then I will go on another website

How is advertising being hit because of  the development

Write a plan

Circulation

Target audience. Who are they?

Mass vs Niche

Proliferation (negative vs positive)

Synergy

Convergence

Globalisation

Advertising

Prosuming examples

NME, Metal Hammer, Future PLC, IPC Media

Last paragraph should always refer back to the question – I think – fits in with future

Taking Notes

Micro element	Type	Example	Meaning it creates
Camera shots, movement and composition	Mid shot Handheld Camera close  to the floor High angle shot Low angle shot when he falls down the stairs Over the shoulder shot	Coming out of the shop with older brother putting his arm around his younger brother When boy is walking up to ladies Seeing the guy who fell and the girls take the tinsel on boy on the stairs looking down over on the boy	Shows that he’s physically smaller than the brother – coonotes vulnerablility The hand round his brother to reassure him – how you would treat a child – that’s how he sees him – needs to be looked after Close to the action – we feel like we’re aCTUALLY following him – verimilitude in the diagesis – unsteadyness could represent that he’s not physically steady as well the tinsel is closer to the camera than he is – bolder – when the girls steal it it creates sympathy for him it creates sympathy for him as the shot makes him look vulnerable as he’s hurt Verisimilitude – the audience feels concerened as so is looking over the lady’s shoulder to see if he is ok Looking down on him - vulnerable
Mise-en-scene	Tube Chair	Toilet When the boy is on the floor	He can’t do ‘normal’ things like going to the toilet without help – toilet is quite dark – connotes that this is one of the bad sides of his disease – embarrassing – ‘skelitons in the closet’ now higher than everyone – taking control – mid shot is also used – don’t focus on the chair – only hhim – not the stereotypical vulnerable view
Editing	Parralel Srs Full length shot on boy, then cuts to mid length Then cuts to a close up oin the lady’s face Graphic match	Two brothers,  narcoleptic boy, ambulance people Between the brothers The door of the ambulance closing and the toilet door closing	Follow sthe conventions of a medical drama – multiple things happeninginat once – re-inforces that people with disabilities need to be helped by the authories – wheter it be a bloody face or not being able to walk Shows the emotional bond – was when the diabled man was going to the toilet – also shows their ease – other brother has done it before – used to it – been helped for a while A way of going from one situation to another – symbolises parallels between the paramedics who help behind closed doors and the man with his brother – infer that he is a doctor too
Sound	Dialogue Diagetic cars in the background Foley ‘	‘Ihave an incurable didesase’ ‘Quit pushing me about’ Council estate – only sounds you hear – when he falls down staris don’t crowd the boy’	Sees himself as a burden/ upset about it (Paul Hunt 1991) But doesn’t want other’s to help – stubborn – he doesn’t want to be seen as a burden verimilitude in the diagesis - emphasise the serious situation along with the mid shot in the chair – don’t see that much of it – he is now higher and taking control – not stereotypical